What Proof Do Buyers Need Before Buying a Digital Asset?
Short Answer
Revenue and financial proof
Buyers expect to see: payment processor statements (Stripe, PayPal, etc.), bank statements showing deposits, accounting records or profit/loss statements, tax returns for established businesses, and subscription metrics (MRR, churn, LTV). Screen recordings of live dashboards add credibility.
Traffic and user proof
Provide access to: Google Analytics or similar tools, search console data, user registration numbers, active user counts, engagement metrics, email list size and open rates, and social media follower counts with engagement rates.
Ownership and legal proof
Document that you actually own what you are selling: domain registration records, code repository ownership, trademark registrations if applicable, contracts with any employees or contractors, and terms of service for any platforms you use.
Technical proof
For software assets, buyers may want: code review or repository access (after NDA), architecture documentation, security audit results, uptime records, and infrastructure details. Be prepared to provide technical due diligence access to serious buyers.
How Emark verifies listings
Emark offers verification services where our team reviews seller-provided documentation to confirm claims. Verified listings display trust badges that help buyers feel confident in the accuracy of listing information.
Seller Proof Checklist
- Codebase access (GitHub, GitLab, or download)
- Domain ownership verification
- Product screenshots or screen recordings
- Demo access or live preview link
- Documentation (README, setup guides, API docs)
- Revenue proof (Stripe, Paddle, PayPal screenshots)
- Traffic proof (analytics screenshots)
- Waitlist or customer interest evidence
- Product roadmap or future plans
- Known bugs, limitations, or gaps
- Transfer instructions and timeline
How Craftr Helps
Craftr is useEmark.com's AI assistant that helps turn raw projects into buyer-ready listings. It guides you through documenting proof, organizing transfer details, and structuring information buyers need to make decisions.
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